14th September 2012

So you want Investors? Make a Video!

Are you a start-up? Are you seeking to engage entrepreneurs? You want a little attention?? Well, make a video! Why? We’ll tell you why. Here is a list of reasons why a video can help you snag a potential investor.

investors watch video

1. A video explains concepts more clearly than text. Does your service or product get a bit technical? It is a little complicated? Well, don’t make your potential investors decipher text when a video can clearly make your point.

2. A video is the next best thing to meeting in person. Travel is expensive! Hey, we get it, if you don’t have investment yet, traveling is sort of out of the question. Send a video in your place. It can show off your personality, product, and brand, which builds trust with your potential investors.

3. Videos are easily circulated and found by entrepreneurs. Do you get a weekly viral video from your friends? We do. It’s because videos are surprisingly good for SEO and those tags and catchy titles you use do show up in searches. Even videos for marketing spread like wildfire, so keep in mind a potential investor could be watching your flick.

4. Engage, engage, engage. When is the last time you really engaged with long, complex text? Yeah…we thought so. With a video, you have the opportunity to engage your viewer. With text, you just don’t have that option.

The days of PPT, spreadsheets, and text in a pitch are over. Video marketing is the future, so jump on board. Investors and entrepreneurs are turning to video more and more to find potential business, so if you want to get their attention, make a video!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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