YouTube has announced that they are cutting a select number of professional channels that have low usage on their platform. They want to essentially trim the fat and make room for new channels that better target viewer’s interests. A good point is that this has opened the floodgates for startups and businesses to introduce new potential channels.
However, what strikes us about this announcement is their method of determining the unfit channels. It is not measured by total viewership, but rather by length of video viewing per channel…say what?
So, what does that mean for your video? Well, YouTube may actually be onto something; the length of viewership is more essential than the number of viewers per video. With that in mind, we must consider the elements that maximize video viewing times. Those elements such as engagement level, a distinct message, creative execution, and overall interest. Next video you create, it may be useful to test the overall length of viewership with friends and peers, or fear being cut from the video giant!
And for YouTube’s success in this measure, only time will tell, so, in the meantime, keep posting on the those new channels, you may just stumble on one from us!