31st May 2013

How to Implement a Maketing Strategy with Online Video

The best thing about the growth of online video marketing is that the size of your business no longer matters. In fact, a great marketing video could boost you up to the big leagues. Want more visibility for your small business or startup? Of course you do. Use your creativity and video skills to advance your online presence. Here is what you need to know about your business and the video marketing arena.

marketing strategy

Why use Video Marketing?
Everyone enjoys a great video, and nowadays a great video can cost virtually nothing (thank you smartphones). The barrier between startup business and video marketing is virtually limitless. It has become increasingly less expensive to create a valuable online video to connect your business with audiences. Why not take advantage here?

Using video for your marketing strategy is an opportunity to stand out. If you haven’t noticed already, most of the large advertising companies are transitioning to interactive online videos for a marketing strategy. Why? Because it works. As a small business, you need to utilize clever and inexpensive marketing tactics to maintain a solid footing in the business world. Show your audience your unique qualities through a creative video and reach the people you thought were out of reach.

The Components of a Successful Marketing Video
First and foremost you must think about the objective of your video. Without a concise goal, your video will be disorganized and pointless. Think about what you want people to do as a reaction to your video.

Optimize your Google search. You want to make sure you are found in search engines. Use precise keywords in your titles, descriptions, and tags. Take advantage of the textual transcripts in your video. Search engines will not pick up audio, but will pick up keyword-rich subtitles.

Leverage your social media outlets. After you are finished creating your video masterpiece, upload it onto Facebook, Twitter, Pinterest, anywhere that will get you and your video noticed.

There are many video sites available for businesses to benefit from. YouTube is obviously the most popular, but do not limit yourself to just one. Try other platforms that may suit your market better such as Vine or Vimeo as well.

If a picture is worth 1,000 words, imagine the amount of words a video could be. Get into the mix and leverage of this great marketing outlet for your small business.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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