25th July 2019

Why Do You Need An Explainer Video: The Obvious Question That Needs An Answer

Did you know that 93% of marketing professionals are using online video for marketing and communications? And visitors who view product videos are 85% more likely to buy than visitors who do not?

 

Those statistics should be enough of a reason to convince yourself about the need of an Explainer video, but don’t worry, we will talk a little bit more about Explainer videos and also suggest  that they come in Animation form.

 

WHAT DO EXPLAINER VIDEOS DO?

The definition is in the name, they Explain in a short amount of time, usually no longer than two minutes, a message. Explained in the most effective and in a colourful way to engage the viewer.

THE MEDIUM IS THE MESSAGE and our medium is ANIMATION.

What kind of Explainer Videos can you make?

 

Did you know that in the United States, the average person spends more than 11 hours per day watching, reading, listening to or simply interacting with media?

 

Industries that use explainer videos:

 

Services that use explainer videos:

  • Explainer Videos
  • Videos Series
  • Educational Videos
  • Tutorial Videos
  • Commercial Videos
  • Internal Communications Videos

 

How and where can you expand this service?

How many times have you heard this: “I survived another meeting that should have been an email.”

Have you thought about making a Thank You video? Many companies have an end of the year party and they play a video that is made up with a compilation of photos, why not show them you are thankful, make an Animation of the people who work there? Show them your company cares.

Growth Marketer from HubSpot, Scott Tousley says: “Writing down what you’re thankful for increases happiness. Happiness increases productivity. Thus, a gratitude journal is arguably the most underrated tool for increasing productivity.”

 

ORIGINALITY IS KEY:

So why not use it in a different scenario?

  • Festivities
  • Events
  • Birthdays
  • Weddings
  • Thank you

 

Animation can take you anywhere and everywhere

 

Why are Explainer Videos relevant?

Using images is nothing new. We have been bombarded with it and barely notice that they take effect. But how do you sieve through all this material and get the customer to notice you?

Video being used as a marketing tool isn’t really a new idea, for example; think about how the music industry used video for promoting artists, brands, stylists, photographers, directors, choreographers, the list of people who benefited with this medium are endless. In 1981, a channel specific for music videos was created, MTV (Music Television). Subsequently other music channels followed and the creativity of the artists never stopped.

Video is still used today to promote music, but more was added to it, the evolution of social media in conjunction with it. It is incredible what can be achieved with social media. Although it is unlikely that you will have singer/songwriter Taylor Swift’s same number of followers, an extraordinary 119 million Instagram followers. She used her Instagram account for political purposes  and one post had a spike of 65,000 registrations for voters in early October 2018 in the USA.

 

Did you know: When both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

 

Reasons to use an Animation Explainer Video:

  • Defy the Laws of Physics: with animation, there is no restrain on time, size, or space.
  • High ROI (Return on Investment): From the offset, the cost of producing a live-action video far outweighs the cost of animated video.
  • Proven Engagement Rates: An initial email with a video receives an increase click-through rate by 96%.
  • Reinforced Brand Image: Subliminally insert snippets of your corporate identify across the entire production.
  • Exude Professionalism & Uniqueness: Thanks to handheld video cameras and smartphones, anyone can produce a live-video. An Animation is a work of art and is immediately set apart from the competition.

 

What kind of Explainer Videos can you make?

    • 2D Animation
    • 3D Animation
    • Motion Graphics
    • Stop Motion Animation
    • Whiteboard Animation

 

Have we convinced that you need an Explainer Video? Click here to get a quote.

 

Sources:

https://www.nielsen.com/us/en/

https://www.hubspot.com/marketing-statistics

https://cdn2.hubspot.net/hubfs/53/How_to_Be_More_Productive.pdf?t=1526417493638&__hstc=&__hssc=&hsCtaTracking=4f7d2d77-173e-4167-ad6c-0f16a7b852a4%7C161426cb-203c-4809-9e02-6a17d211d590

https://blog.hubspot.com/marketing/marketing-trends

https://www.yumyumvideos.com/10-best-explainer-videos-you-cant-miss/

https://www.theguardian.com/music/2018/oct/09/taylor-swift-pro-democrat-instagram-post-causes-spike-in-voter-registrations

https://www.newuniversity.org/2018/12/13/the-impact-of-music-videos-on-pop-culture/

https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics

https://www.instagram.com/p/BopoXpYnCes/?taken-by=taylorswift

http://cdn2.hubspot.net/hubfs/440518/Documents/Convincing_your_Boss_pdf_V2.pdf?__hstc=&__hssc=&hsCtaTracking=29fd4bb9-e740-4c8f-8e4c-21cd29ac9fa4%7C6f3299db-2b44-46cd-b41a-7a5e78c5f038

https://www.wyzowl.com/explainer-video-examples/

https://www.youtube.com/watch?v=ExvKibHRxc0

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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