First of all we need to start explaining what is an Explainer Video and why do you need one, and the next we will make a list of things people overcomplicate or generally forget about why the Explainer Video is just perfect for any business.
WHAT DO EXPLAINER VIDEOS DO?
The definition is in the name, they Explain in a short amount of time, usually no longer than two minutes, a message. Explained in the most effective and in a colourful way to engage the viewer.
STATISTIC: Product videos can increase purchases by 144%. (Neil Patel, 2017)
THE ULTIMATE CHECKLIST (WITH STATISTICS)
1.) The Explainer Video shouldn’t exceed 90 seconds.
STATISTIC: 100 million hours of video content are watched on Facebook daily. (Facebook, 2016)
2.) Prepare a Script – include these questions with your script The What, The Who, The Why & The How:
- What is the one line pitch?
- Who is the target audience?
- What specific problem are you solving?
- What are the 3 key benefits you would like to be highlighted?
- How does your product or service work?
- What tone would you like the video to use?
- Do you have specific ideas or requests for the visual style? Colours, other brands you like, examples of other accounts, etc.
- Is there a CTA (call to action) that needs mentioning?
STATISTIC: Visual assets are the single biggest content contributor when it came to social media in 2017. (Ofcom, 2017)
3.) Prepare a Storyboard. (Stick figures can be amazing if you or your team don’t have the skills, the professionals that will take over, will have a great idea of what you want, so why not go that extra mile? Set the storyboard in K.I.S.S mode, Keep It Short and Simple.
STATISTIC: 92% of marketers make videos with assets they already have. (Animoto, 2017)
4.) Run the Script and Storyboard by someone who doesn’t know your brand, service and or product.
STATISTIC: Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
5.) Ask these questions: Do they understand the product? Do they understand the brand? (Without you having to further explain it to them?) When that is sorted out, you are ready to move to number 6.
STATISTIC: After watching a video, 64% of users are more likely to buy a product online. (Forbes, 2017)
6.) What is the best way to tackle an Explainer Video? Statistics show that Animation is your best bet. Animation has a longer shelf-life.
STATISTIC: People pay attention to video content whereas they skim or multitask written content and podcasts. (HubSpot, 2017)
7.) Between the option of hiring a professional agency or doing it In-House, professionalism reign supreme. The In-House marketing team will be of great support but when it comes to making an Animation video, hiring a professional agency is the best suggestion we can give you, they will deliver and help you find your voice without pressuring your team.
STATISTIC: Studies show that people have the ability to recall 65% of the visual content that they see almost three days later. (HubSpot, 2017)
8.) Always go for quality and not quantity, do not try to overload the viewer.
STATISTIC: Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
9.) Don’t skimp on the voice and soundtrack.
STATISTIC: If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018)
10.) Humour is always a good idea.
STATISTIC: 75% of millennials watch video on social media daily. (Animoto, 2017)
11.) Plan for the launch:
- Select a video host, suggested: at Wistia, Vimeo PRO, Brightcove, or Vidyard.
- Have a marketing plan: include your blog, newsletter, social media channels, email signatures, etc.
- Integrate the video on your website.
STATISTIC: Social media and video viewing are the two most popular online activities. (Smart Insights, 2018)
12.) What can you do with an Animated Explainer Video:
Email Marketing Campaigns
Internal Company Training
Paid Adverts on Social Media
STATISTIC: There are 2.77 billion social media users globally. (Statitsa, 2019)
For more information on making an Animation Explainer Video click here for our input.