28th September 2012

What You Need To Know To Optimize Your Video

After you publish your video, you decide to optimize your video viewership. The word optimize sounds difficult, but it has the capability of getting people onto your site. Let’s face it, isn’t that why you made the web video in the first place, to get people to your site? Before you jump the gun, consider the strategies in optimization with these four factors that will maximize your online presence.

1. Device: At this point, your business should already know their target market, so now take it a step further and research their daily technology habits; the devices they use most often (i.e. computer, Tablet, mobile). Tailor your initiatives to that device to ensure flawless optimization.

mobile views

2. Time of the day: As stated above, people use a wide variety of devices throughout the day. It is up to your research to develop the concept of when your target users are on their specific device. For instance, if you selected laptop in the first tip, then consider when your client uses a laptop… at work? So now target your video ads or launch during work hours.

3. Placement: Recent research has found that web video advertising is most successful in mid-roll (ads that appear while the videos are playing). If possible, reach your target market through these ads, as it may greatly enhance viewership.

4. Day of The Week: Weekends are big in terms of viewership for certain platforms, but then again, depending on when you plan on targeting your users, the weekends could be the worst time of day. Be sure to take note if your target market is even watching video on the weekends, or you might be wasting your time.

Overall optimization is all about knowing your target market and positioning yourself in the most convenient format for their viewing pleasure. To efficiently optimize, it may take longer than expected, but remember if it increases the results you desire, then it is worth waiting for.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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