2nd October 2014

Video Marketing for Cloud Based Services & Web Apps

Video Marketing for Cloud Based Services & Web Apps

Video marketing is a great channel to utilize when working with cloud-based service and web apps.

In our experience, we have found that with most cloud-based platforms, there is no easy way to describe the product in a short message without leaving out important features. If your business offers cloud-based services, here’s a listing of a few reasons why video marketing is a perfect way to communicate your product or service.

  • Imagery: Images create a visual story to understand heavily-worded or complicated ideas. Instead of reading complicated text, it’s broken down to digestible segments with images. See how we used creative visuals to explain the cloud-based application, Scenios.

  • Whiteboard animation: This style of video is an extremely powerful tool to engage viewers to specific details that are vital to your messaging. Whiteboard Animation simulates how we learn in a classroom with a chalkboard and allows users to open up to new ideas. Watch how we used whiteboard animation to feature our client, The World Bank. Although this client is not cloud-based, we wanted to feature this video as it demonstrates how whiteboard can introduce a new idea while still be engaging to viewers.

  • Double the Engagement: As you know, videos are the leaders of engaging viewers when compared to text or photos. Not only are viewers able to hear about the content, but also can visually absorb the information through the visual concepts that video marketing provides. For cloud-based applications, this form of engagement is necessary in order to capture the attention and comprehension of your target market. See how we help our client eVestment capture an 81% viewer engagement rate.

As you can see, web videos offer tremendous opportunity to bring your new ideas or cloud based services to life for your viewers. Interested in a unique video idea? Let’s chat about how we can bring your cloud-based service to life!

 

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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