6th August 2012

Too Much Coverage for the London Olympics?

The OLYMPICS are everywhere, we read about it, talk about it, probably have mentioned it without even watching one sporting event (or is that me)! Either way, have you noticed the amount of coverage that the Olympics is getting? Would you even dare to question that the Olympics are streaming too much?

Olympic Video

Recent reports highlighted an estimated $650 million productivity loss, due to slower Internet from overused bandwidth because people streaming the events on every technical device they own, and this is mixed with a lack of work. Along with just viewing, people are encouraged to engage with social media which has led to directly insulting Olympians and Olympians bashing reporters, this all just too much. The Olympics are about uniting, not dividing.

You know the saying, all press is good press, just make them talk about it. Well, maybe, but I do think there is a fine line between too much coverage and a normal amount. This constant availability of communication has reported some negative feedback, with everyone pausing their lives to look to London.

So what does this over coverage mean for video? Well, for you web video producers, always encourage user interaction and feedback, but establish a professional line, as transparent as you can make it. We can’t control what reactions our streaming videos will cause, but we can try to create a credible, professional feel to our work.

We at Revolution Productions are watching and cheering on all the Olympians, but the negative and superfluous coverage is tad overboard this year. Luckily with video, we have access to all things Olympic, but the question is, do we really need it?

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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