26th August 2013

The Use of Process Arrows in Videos

We have all seen those arrows telling you to go that way or this way to the next step in whatever you are doing. They are all around us.

 Here is the perfect example to help you visualize how important these arrows are.

There you are, driving your car until you run into an one-way street with an arrow telling you to go left. If you follow the arrow’s direction, you will make it safely to you the next step in your travels. However, if you head against the arrow’s direction, the possibility of you not making it home in time for dinner increases dramatically.

 Process arrows, also called flow or directional arrows, lead you down the most logical path. Simply stated, they take the guessing out of what is supposed to happen next.

 The whole purpose behind them is to visually clear up any misunderstanding. Visuals make any message clearer and more comprehensible from the start. This was the driving factor behind why you find so many of these arrows in our video for Compass Real Estate.

Process Arrows in Video

Let’s face it, if you don’t have a financial background, explaining real estate investing can be a grueling and difficult task. Because of this reason, it was necessary to deploy some visual help.

We could tell you, verbally, paragraph after paragraph how this process works; but, in explainer videos, time is of an essence and can’t be wasted.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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