23rd December 2014

The ROI of an Animated Explainer Video

The ROI of an animated explainer video
It takes time and money to convert a visitor into a customer. So how do you know if your online explainer video was worth the investment?

At this point, the value of incorporating video into your digital marketing strategy has been all but universally accepted. But, while online explainer videos have proven to be successful in educating and engaging viewers, some ambiguity remains surrounding the actual ROI.

So, what is a tangible ROI that marketers can or should expect from this medium?

Want to learn more about how to calculate a measurable return for your online video? Download our FREE E-book

What’s Inside:

  • Tools to Determine & Measure Effectiveness
  • Distribution Channels
  • How to Assign Financial Values
  • Tracking Your Results
  • Calculating Engagement
  • Measuring Employee Productivity
  • Evaluating the Return

Click to download “A Marketer’s Guide to Calculating a Measurable ROI”




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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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