It takes time and money to convert a visitor into a customer. So how do you know if your online explainer video was worth the investment?
At this point, the value of incorporating video into your digital marketing strategy has been all but universally accepted. But, while online explainer videos have proven to be successful in educating and engaging viewers, some ambiguity remains surrounding the actual ROI.
So, what is a tangible ROI that marketers can or should expect from this medium?
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- Tools to Determine & Measure Effectiveness
- Distribution Channels
- How to Assign Financial Values
- Tracking Your Results
- Calculating Engagement
- Measuring Employee Productivity
- Evaluating the Return