12th October 2012

The New Political Campaign Weapon

Viral videos are a powerful tool; they have made people into overnight sensations without expensive production costs or much time for that matter. But, what about in the current political sphere, have viral videos proved to be a game changer for political campaigns?

A viral video can either be with you or against you, but either way they have the capability to create online buzz, acquire mainstream media, or increase funding. Political strategists have discovered the potential of viral success in attracting millions of viewers and are attempting to position politicians in viral production light.

Although, not all viral videos are planned, especially with potential smart phones and portable devices in every corner, candidates have no room for error, or opinionated side comments (Think: the filmed side comment from Romney this year). “One video can offset millions of dollars in campaign ads,” said Darrell West, Director of the Center for

political videos

Technology Innovation at the Brookings Institution in Washington. The Internet is now the great equalizer – videos can go viral and be seen by millions of people for free.”

What can we take from this? Overall, a good video can garner the attention of millions and minimal cost. If a single campaign video can stir up that much attention, then imagine a successful series. Video has added heat to the political battle, and successful online video content is definitely a game changer for campaigns and for your business! On that note, may the viral video campaigns continue!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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