Posts Tagged:Web Video

how video helps internal communications

How Can Video Help Internal Communications

Human Resource departments constantly strive to find new ways to improve internal communications. As a company grows, offices expand to new cities and new countries, making internal communication more and more of a challenge. And now that more employees work remotely, traditional internal communication strategies are no longer relevant. One way to keep internal communication…

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Video Title

An Inside Look At What Makes A Great Video Title

After you make an engaging video, your work is not over; next, you have your video’s title to consider. Though it may be a small piece of your video’s content, it is a powerful piece. The title heavily influences whether your video is clicked on or not.  Think about all those newsfeeds, friends’ profile pages,…

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Traditional Advertising

Explainer Videos: A Break from Traditional Advertising

Between the Internet, traditional advertising, TV and mobile devices, the average person is bombarded by the equivalent of 174 newspapers of data a day. Whether it’s on the tram or subway, on a billboard, on our cup of morning coffee or from glancing at our own mobile phones, it’s nearly impossible to escape the ever-constant…

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The Benefits of a Demo Video

There are a number of different ways to communicate your value proposition to current or potential customers through a demo video. Demo videos are a terrific method for conveying how your product or service works, and it can be beneficial and in many cases, they use animation to break down the concept behind their offering. However,…

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Why Aren’t You Using Video for Customer Service

Typically, when thinking of incorporating online videos, most businesses don’t consider using video for customer service. According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. A study from Invodo also indicates that 52% of consumers who watch product videos say those videos make them more confident…

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Three Ways to Make your Next Company Video Stand Out

Explainer videos come in different shapes, themes, and sizes. Video production companies strive to be the best by creating new animations and drafting clever scripts. However, as any other video ever made, the trick to a really good company video is the ability to set your video apart from the rest. Not sure how to…

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Black and White or Color? Importance of Color in your Video

So you are looking to create an online video for your product or service.  Did you think of what color background you should use yet? What color shirt should the presenter wear?  Should there be any color at all?  One of the first decisions you must make is how to utilize color in your video.…

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How Much Humor to Include in Your Web Video?

Ahhh humor, it can either be your friend or your enemy, especially when it comes to your company’s homepage video. One of the most challenging aspects of my career as a video producer is gauging the amount humor in videos with my clients. Incorporating some laughter into your video is a great strategy for making…

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10 Tips for Choosing the Right Voice for Your Videos

When you’re making a company video, deciding the right voice is not an easy task.  You don’t want it to sound off, and you want it to appeal to the viewer. Determining a voice for any video isn’t an easy task, so we compiled a list of 10 helpful tips to guide you. Focus in…

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Including Facts and Figures in your Demo Video

When you’re making your company video, including statistics or figures can drive the point home about why your customer needs your service.  However, you can’t just throw in facts wherever you want, you must place them strategically.  Many business videos just awkwardly state facts, which diminishes their point.  If you want to make an online…

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