Storytelling has always been an important part of an explainer video. Brands have mastered creating a story surrounding a product or offering and making sure that story is understandable throughout a video. The art of storytelling for company videos, however, is changing and consumers are beginning to expect something a bit different from brands. A…
Posts Tagged:social video
After creating a marketing video, most brands distribute their videos through YouTube, Facebook, or other paid media options. But what about LinkedIn? LinkedIn is one of the most important networks for B2B marketers. It boasts over 350 million registered users and sets itself apart with a more professional, business-savvy audience. However, most companies underutilize the…
It’s no secret that video on social media is a powerful marketing tool: 82% of marketers say that video marketing has a positive impact on their business. So we know that video marketing boosts our brand’s appeal, but do we truly know in which ways social video does this? Let’s break it down to explain…
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