Consumers are increasingly expecting authentic and visually-engaging brand advertisements if they are to make a purchase. Thankfully, online video is a powerful tool that can help brands fulfill these expectations and convert engaged audiences into buyers. Although there are no exact rules on how your brand should use video to improve conversions, there are best…
Posts Tagged:product videos
Short form videos offer incredible benefits for a company’s website and are growing more popular in the small business and startup market – for good reason. Studies show that short form video serves as an effective way to communicate with customers; for instance a study from Insivia suggests that 80% of users recall a video advertisement…
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