A commercial video is a type of advertisement generally produced for television, social media, or other parts of the internet. It is meant as a teaser for your company, service, or product. It doesn’t go into the nuts and bolts, but rather offers your potential clients and customers a glimpse of what your company does. Generally speaking, these videos tend to be, at most, one minute long; however, optimally, commercials should be 30 seconds in length. This is the perfect amount of time to just draw your customers in and make them want to know more about what you are offering.
Almost every business could benefit from a commercial video. It’s hard to think of an industry that wouldn’t. This is because commercial videos can hook potential customers and clients; it gives them a glimpse of what could be, and our commercials have a record for driving increases in profits. In other words, it’s building your brand to drive customer acquisition.
For the best, most eye-catching commercials, videos should feature the following:
When determining the cost of a commercial video, several factors have to be taken into account. These include the style and complexity, length, the video’s airing destination, and potential licensing fees among other variables. For a high quality video, you are looking at costs of $20,000 to $50,000. However, since every commercial video is unique with its own set of variables, Revolution Productions will provide you with an estimate for your specific, individual video.
Measuring the success of commercial videos is actually quite easy. Video count gives an excellent indicator of the extent to which the commercial is making inroads with your target audience. However, in order to get a significant amount of commercial views, you will have to allocate some of your budget to go towards promoting the video. After you achieve enough views, pay attention to your engagement levels. Your target engagement level should be somewhere between 80% to 90%+ of individuals who view the commercial.
Since commercial videos are designed to grab attention in order to drive customer acquisition, they generally take a longer time for production. Generally speaking, your wait time is 6 to 12 weeks. However, after factoring in the specific variables of your project, Revolution Productions will give you a more precise time frame.
Arguably the most important element of a commercial, the concept conveys the intended meaning of an advertisement. In other words, it’s the plot of the video along with its theme. This is perhaps also the most fun aspect of your video’s production for us. Our creative juices get to flow with the sole intention of generating a buzz for your company, product, or service. We do this by getting excited ourselves about your business. We immerse ourselves in your data to fully understand your product/service, customers, and desired target audience. We engage first hand in order to fully understand what you need in a commercial video for it to be successful in your market.