31st December 2012

How to Personalize your Product to Online Viewers

Travelers unite! If you’re a jetsetter, wanderlust-er, escapist, etc, then listen up, because there is a new tool for you. Travelavenue is a fantastic app that allows you to prepare for your next trip by collecting ideas and organizing your plans. Check out the explainer video we created to see how you can use it.

As you all know, targeting is key in any marketing plan, so for this video, we had to think about travelers. And, as you can imagine, we realized travelers come in all shapes and sizes. So what did we do? Well, we broke it down into four categories in order to personalize their services with the audience. Meet: the backpacker, the jetsetter, ancient ruins explorer, and the general traveler.

personalize your video

Doing an entire explainer video from the point of view of all four would be tiring and tedious — and bore you. So we took our general traveler to show you how to use this cool platform.

Travel App

As we are a fantastic web video production company (come on, let us brag a bit), we take you through this mobile application from the point of view of one of our travelers, but we also show how it is useful for any kind of travel.

This video was fun to make, especially since we love travel too! What we really kept in mind in this case was targeting — since there are so many different kinds of travelers, we wanted to make sure they all knew they can benefit from this cool website.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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