13th March 2013

Make your Online Video Appealing with a Color Scheme

We’re back with another awesome explainer video! This week we’re talking about Precog, a cloud-scalable platform for building and deploying advanced analytics and visualizations. Is the description confusing? But are you hooked because it says analytics? I bet you are. Almost all businesses rely on their analytics for accurate reporting, but sometimes basic analytics doesn’t cut it. First check out the video we made for Precog to get a good explanation of what the company can do.

Let’s take a closer look at this video, starting with the characters. Since Precog was created for developers by developers, that means the target market is — come on, guess — developers! We want all the techies to react to this video, so we made our characters surrounded by technology and look like everyday developers.

relatable characters in video

We even made the people themselves look like they are in a video game, all to fit in our technology theme.

Now let’s talk about the language used in the video. For an average Joe this might be a confusing concept. But that’s because this explainer video isn’t for an average Joe. It’s for developer Joe. If your explainer video is so targeted like this one, it is OK to use language that might be foreign to the average person. You want your video to target.

OK by now (if you kept up with our blogs…as you should), you should be able to notice the color references we put into our production strategy. Precog’s logo is red, so when we include bar graphs such as the one below, which bar is the highest?

color scheme in video

That’s right, it’s the red one. And that’s no accident, reader. We want the viewer to have a positive response to the client, which is why we use their logo colors to indicate high results.

So if you want a crafty explainer video, then contact us for your online video needs. We’re happy to help!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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