You have to check out this cool new teaser video we produced for our client Heartland Payment Systems’ product SOAR. What is a teaser video, and why are they important you ask? Well, let us explain.
A teaser video is just how it sounds: this internet video marketing tool is meant to “tease” or entice the audience and spike massive amounts of interest before the full-blown product /service launch. It’s meant to leave questions in your head, so you will return to find out more. Really good teaser videos will drive the itch for discovery. However, you have to be careful and avoid making teaser videos too vague.
Web video marketing is a great way to distribute information quickly and cost effectively; oh, wait, we can’t forget to mention it also produces exceptional results. Now let’s jump back on task and take a look Heartland Payment Systems’ teaser video for their product SOAR.
What do you think of when you hear the word “soar”? That’s right — flying in the air like a bird or even better…a plane! This happens to be the thought behind our main character the simple, recognizable paper airplane.
What else do you think about when you hear the word soar? Maybe…reaching great heights or high places? We hope you don’t have a fear of heights as our paper plane scales up the side of a skyscraper. It’s the simple, everyday, recognizable objects that make a video for marketing so successful. It’s because it helps viewers relate to what is going on in the video; therefore, making them more prone to watch the entire video.
One of the many goals marketing has is to drive interest in the content so the business can attract customers. Our Heartland Payment Systems teaser video is a great example of how companies can deliver an attractive interest in a short 30 second clip.
Curious about SOAR? Well, you will just have to wait and find out, or do your own research!