20th May 2013

The Power of using Creative Videos for Online Marketing

What is your ideal superpower? Let’s narrow that – what is your ideal work superpower? While you think about that, let’s talk about our latest video theme for HelloSign and their new offering, Unified Teams. We begin this explainer video by asking our viewers: What do you want your work superpower to be? And we already know one of the answers. It’s HelloSign, the e-signature superpower you’ve been hoping for. Check out the video to see what we mean:

This is not the first online video that we’ve made for HelloSign. We made another video explaining how the product works. So why did we make more online video advertisements? Well, with a product like this, there are many new features and offerings, so it would be one long and crowded video if we didn’t break up each product.

For this latest video for their Unified Teams offering, we made a superhero video theme.

Creative Videos

Why? Because we have a superhero offering. In this explainer video, we use music and images to depict the global reach of HelloSign in a superhero way. This theme resonates throughout the entire video to show how much of an impact this product can have on a company.

A lot of video advertising will shy away from using themes such as this, because they want to only describe their product. With HelloSign, we use a theme we are all familiar with but expand it in order to engage the audience and explain the product at the same time. In addition, since we produce numerous videos for the company, our creative freedom allows us to use unique concepts to push key messaging.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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