BraunAbility wants to provide reliable transportation for wheelchair users at an affordable price. Their Certified Pre-Owned Program allows users to purchase inspected pre-owned wheelchair accessible vehicles at a reasonable prices.
- To provide an engaging video that informs the audience of the most important aspects offered with BraunAbility’s service.
- To be direct and clear, showing who they are targeting and how they are solving a problem in the market.
Revolution Production’s Role
- Revolution Productions used a cartoon video that minimizes text to keep the viewer focused on how BraunAbility can help people needing accessible vehicles.
- The animation, displayed as a short story, centered around a family making it relatable to common citizens who need to budget their money while providing the best possible care for their loved ones.