If you haven’t heard, Microsoft announced some of the features that will be added into Word 2013, one of which includes the ability to embed a video. Microsoft is making it easier to find and insert online videos directly from Word:
In the new Word, we added the ability to insert web video directly into your documents, allowing you to create rich, interactive output that pairs your words with video whenever appropriate.
If you take a look at this screenshot (taken directly from the Microsoft blog), you can upload videos quickly and easily.
After that, you can treat the video like a picture, moving it around and resizing it. So. What does this all mean? Other than this being an awesome feature that Microsoft will launch, what does this mean for the future of video and viral video production companies?
Well, it makes the need for a company video ever more necessary. Regular pitch decks don’t cut it anymore. Using video can catch the attention of clients or investors, whoever you want to engage, better than simple text. Sending some information to a potential customer? You can now send it in video form, with a text supplement, all in one nice document.
But what video should you send? This new feature can really increase the use of professional video marketing. Send your one-pager to your client, and include your explanatory video in the beginning for a fun, easy way to kick off your pitch. Since this is a Microsoft offering, it is a bit more professional — yes, of course, you can include a funny baby video in a document to your friends — but professionals should really take advantage of this offering. So be sure to watch out for the Word 2013!