6th March 2013

How to Use Video to Start a Presentation

As you should know by now, there are many ways to use video. You have your old tried and true  demo video, you have your  internal video, video for trade shows, and the list goes on. One way companies are starting to use video (and it’s a growing trend so jump on board) is during or in the beginning of presentations. When you are making a presentation, you want your viewers awake. The beginning is key – catch everyone’s attention and keep it so you can make your point. One way to do this is by showing a video at the beginning of a presentation.

Here at Revolution Productions, we used this technique to win a client! LexisNexis chose us for our product demo video production skills, after they were wowed by a video we made for them overnight. We made a two minute video, which was followed by a 10 minute Q&A session, rounding out a 12 minute meeting. They called us the next day and awarded us the contract. That’s all that’s needed. Check out what we made for them:

So why did this work? Well first, it caught their attention. These days, a video is not expected, but it is appreciated. Second, we made it personal. Not only did we make them a video about their product, but we featured ourselves in the video.

animated video

That’s me! Did you ever know I was an animation? And what am I holding? Oh yeah, the Revolution Productions logo. Third, we left off with a cliffhanger…sort of. We prompted the client to ask us questions, instead of just ending and leaving the meeting. We sparked an interest and people wanted to know more. And then they asked.

Using product demonstration videos during a presentation is a great way to show the client you went the extra mile. We really wanted to win LexisNexis, and it showed. We were attention-grabbing, personal, and prompted questions, which is the key to a successful presentation video.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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