23rd August 2013

How to Use a Demo Video to Explain New Product Features 


Does your business have a new product, feature, process, or new version being released? If so, then you why not consider using a video to launch it.

A video is a great way to deliver content. Not only is it easy to share and likely to be more widely distributed than text content, your video can be indexed by Google and rank higher in the search results.

Revolution Productions worked with Janet to help raise awareness of their new network infrastructure in the lead up to its launch.

The Janet6 video gives people a broad understanding of what to expect from the new network, in a simple to understand way, delivering key messages through highly visual content.

The use of video gives a stronger punch to your message. In many cases a company simply wants to tell its customers about new features to an established product. A video gives you the ability to ‘show’ your customer the change through simple storytelling graphics, demonstrating the transition from old to new.

This type of video enables your customers to digest a lot of information in an easy to digest and enjoyable format.  Through careful scripting and imagery you can emphasise key messages in an impactful and emotive way. Check out the entire video we made for Janet6:

Sure you can emphasize a word in text using special styles, but can make the audience ‘feel’ the excitement through video.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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