Producing a video for a social cause is a great way to get your message out to the world. Online video content stats suggest that supplementing the text on your cause page will increase not only awareness of your cause but also time spent on your website. Making an video for a social cause is a bit different than creating a video for a product or service. There are key points that you must show in order to engage your audience.
First, you must show, not tell, why your cause is important. Images have a huge impact, so rather than using text, use strong pictures that show why your cause is important. Using the storytelling method works extremely well for social cause, as you can show the beginning of the problem, the current landscape, and the potential future.
Second, the video must include an inspiring voiceover and music. The sound is important, as it affects the emotion of your user, so make sure to choose wisely when uploading music to the video. You want the viewer to strongly connect with the message.
Third, emotions are key in this video. In many explainer videos, emotion is not a necessity, as you are simply explaining a product or offering. In social cause videos, however, emotion is very important. You want your viewer to empathize with the cause so that they can imagine being in the situation and are prompted to act (or follow through with your call to action).
Online video content trends show that social causes are utilizing video more and more. To see how we produced a social cause video, check out our Hearts video below.