6th October 2014

How Online Videos Lead to Conversions

Online Video Leads to Conversions
If you are undecided whether or not you need an online video to boost visibility and sales for your product or service, you haven’t noticed the strong wave of online content videos that are making all the difference for businesses today.

According to Invodo, in December of 2013 as much as 188.2 million people in the US watched 52.4 billion online videos, and these numbers have been increasing exponentially as we head towards 2015. Another statistic from Cisco Global Cloud Index indicates that video traffic will comprise 69% of all global consumer Internet traffic in 2017, which makes this the ideal time for you to get on board with your online video marketing strategy.

Outside of capturing viewer attention, we have gathered a few reasons that explain why online videos are becoming the new “it” marketing strategy

1) Online Videos Engage Viewers and Drive Conversion Rates

Online video content is proven to increase the time spent viewing your site, with consumers staying an average of two minutes longer than if no video is available. According to comScore, visitors are 64% more likely to purchase your product or service when they can view a video, making the point that online videos lead to substantial increases in conversion rates.

2) They Generate More Organic Visitors to Your Website

When you build your website, you do so with the intention of personalizing details that appeal to your consumers’ interest. In order to sell products and services, there are various compelling tools at your disposal, such as content and design, which allow you to communicate with consumers as you build trust and ultimately a sale.

By adding engaging promotional videos to your online campaign, more organic traffic is generated, creating interest in your product or service for an increase in sales

3) Mobile & Smartphone Users Prefer Video Content

With more consumers using mobile devices to access the Internet, businesses everywhere are compelled to update and tailor their marketing strategies. With smartphone users preferring videos, as they are easier to view on a small device than text, they will remain on your site for longer periods of time as they engage with exciting and compelling visuals. And the longer your consumers are focusing on your products, the more they are connecting with your brand.

4) Videos Offer an Emotional Aspect

Promotional videos offer a way to connect with potential buyers on a more personal level. Imagine telling a story about your product or service using short videos to show off its special features. Companies such as Mailchimp even use video tutorials to show users exactly how to use their product. Studies indicate that 8.5 out of 10 people are willing to watch a video online if it pertains to gaining more product information. 

5) Videos Have Strong Social “Sharability” 

Because videos are shareable content, they can be used as another resource to connect with consumers via social media. Major platforms such as Facebook and Twitter have shifted to include video as the demand increases.

6) Videos Keep Your Business Ahead of the Competition

A well-produced video helps to fill the confidence gap between business communications and consumers, paving the way for powerful conversions in e-commerce.

Online videos are now proving their value in how we want to receive our information online, which directly affects how you need to position your business today. With online videos marketing our products and services, attracting new viewers, improving our page rankings on search engines and thus promoting sales, it is now more essential than ever for companies to get on board in order to stay ahead of the competition.

Ready to see how an online video can help promote your brand and boost sales? Contact us! Or, have questions? Leave a comment!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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