16th July 2019

How Can You Optimize Your YouTube Marketing After Creating Your Animated Explainer Videos

You have your Animated explainer video ready and in hands, what do you do next?

 

  • Post it to your company’s existing social media channel(s)?
  • Post it to your company’s website?
  • Share it in your company’s newsletter?
  • Depending on the content of the Animation, you can also use as part of your company’s showreel.

 

All of the above are highly recommended by our team of experts and positive results will come along in the form of metrics.

 

Did you know: Marketers today are investing more in video channels, social networks such as Instagram, and messaging applications such as Facebook Messenger, in a bid to reach customers and prospects where they prefer to be online.

 

Today we will talk about how you can optimize your YouTube marketing after this video is hot out of the oven.

 

Check out our methodology for making Animated explainer videos if you are unfamiliar with these.

 

Did you know: 45% of marketers are investing more in YouTube over the course of this year — more than any other marketing channel available to them.

 

This should be an obvious statement when you realize that the second most popular search engine in the world among people is YouTube, right after Google. Think about it, when was the last time you wanted to learn something and did not opt for an instructional video?

 

TERMS YOU WILL NEED TO KNOW AS YOU READ ALONG:

 

INBOUND MARKETING: seeks to engage the customer with the use of relevant content so that the customer reaches your product via content. Think of indirect marketing.  

 

OUTBOUND MARKETING: a more traditional approach to marketing, primordially uses physical and digital advertising. Think of direct marketing.

 

SEO: (Search Engine Optimization) It refers to a set of techniques that help your website rank higher in search engine results pages (SERPs).

 

ROI: (RETURN ON INVESTMENT) measures the gain or loss generated on an investment relative to the amount of money invested.

Formula: ROI = (Net Profit / Cost of Investment) x 100

 

Did you know: that 53% of marketers see higher ROI from inbound marketing tactics?

 

Now that we have some crucial terms and some important information on video statistics, let’s move to YouTube and see how to optimize your Animated explainer video by following these bullet points:

 

  • Rename your video file using a target keyword (see some examples of keyword explorer below)
  • Insert your keyword naturally in the video title – YouTube punishes click-bate users, be pertinent to the video theme
  • Optimize your video description, use the space wisely, you will have little of it
  • Tag your video with popular keywords that relate to your topic
  • Categorize your video under “Advanced settings”
  • Upload a custom thumbnail image for your video’s result link
  • Use an SRT file to add subtitles & closed captions
  • Add Cards and End Screens to increase your YouTube channel’s viewership, see tutorial here.

 

STR FILE: is a plain-text file that contains critical information regarding subtitles, including the start and end time codes of your text to ensure your subtitles match your audio, and the sequential number of subtitles.

 

KEYWORD EXPLORER EXAMPLES:

  • Ahrefs
  • Moz
  • Semrush
  • Cognitive SEO
  • Google Adwords

 

ADDITIONAL TIPS:

 

1.) Use relevant keywords only, a variety of both long and short keywords are recommended, YouTube will remove videos that use and abuse keywords that are unrelated to the topic of the video.  

 

2.) How to create a STR File:

  • You can create a SRT file in any text editor, including Notepad, TextEdit, and Notepad++.
  • Open a text editor of your choice, and order each line of your subtitles, starting with 1.
  • Next, put the time the subtitle begins, then “–>”, and the time it ends.
  • Format your timestamp like this — “hours:minutes:seconds, milliseconds”.
  • Below your start and end timestamp, put your first line of text.
  • You can also use YouTube subtitles to physically write the subtitles in and or translate. Click here for video.

 

3.) See your views with Realtime Report here.

 

4.) YouTube also has a Creator Academy which helps businesses optimize their channels.

 

Can we help create your next Animated explainer video? Click here and ask us how.

 

Sources:

https://blog.hubspot.com/marketing/youtube-seo 

http://www.stateofinbound.com/ 

https://cdn2.hubspot.net/hubfs/53/assets/hubspot.com/research/reports/State%20of%20Inbound%202018%20Global%20Results.pdf 

https://www.revolution-productions.com/services/explainer-video-production/ 

https://www.youtube.com/ 

https://blog.hubspot.com/marketing/what-is-seo 

https://www.semrush.com/features/keyword-research/ 

https://ahrefs.com/keywords-explorer 

https://blog.hubspot.com/marketing/srt-file 

https://moz.com/explorer 

https://cognitiveseo.com/keyword-tool/ 

https://investinganswers.com/dictionary/r/return-investment-roi 

https://creatoracademy.youtube.com/page/home 

https://www.youtube.com/watch?time_continue=87&v=-Sex3r_CNWU 

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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