One of the worst things a company can do is make a company video that looks like an infomercial. What’s even worse is if that company paid for a video service to make that spammy video. To know what I’m talking about, watch these top 10 worst infomercials.
As funny as those are, do you really want your video for business to be laughed at? Probably not. To avoid making the top 10 worst list, here are some tips on how to make sure your video is not like an infomercial and more like a demo video.
1. Animate your Video. Spokespeople come off as spammy, so consider creating an animated video for your product instead. You’re probably thinking – won’t my video come off as amateurish? Nope! Especially if we make your web video. Animation puts your video more in the serious category and away from the infomercial category.
2. Be Careful with your Script. The following phrases should not be used in your video for marketing: “But wait, there’s more”, “Don’t believe me”, “Do you struggle with…”. Your script needs to explain the benefit of your product to the consumer, not just sell, sell, sell.
3. Make a High Quality Video. One of the reasons we always know something is an infomercial is that the video quality is typically low. So, when you make an online video, make it high quality to differentiate your business from the spammy online video world.
In the end, you want your business to be taken seriously. Following those three tips will help you make a strong business video not to be laughed at.