29th October 2013

Demo Video vs. Infomercials: How not to be Spammy!

One of the worst things a company can do is make a company video that looks like an infomercial.  What’s even worse is if that company paid for a video service to make that spammy video. To know what I’m talking about, watch these top 10 worst infomercials.

As funny as those are, do you really want your video for business to be laughed at?  Probably not.  To avoid making the top 10 worst list, here are some tips on how to make sure your video is not like an infomercial and more like a demo video.

1. Animate your Video.  Spokespeople come off as spammy, so consider creating an animated video for your product instead.  You’re probably thinking – won’t my video come off as amateurish? Nope! Especially if we make your web video.  Animation puts your video more in the serious category and away from the infomercial category.

Quality Online Viideo

2. Be Careful with your Script. The following phrases should not be used in your video for marketing: “But wait, there’s more”, “Don’t believe me”, “Do you struggle with…”.  Your script needs to explain the benefit of your product to the consumer, not just sell, sell, sell.

quality online video

3. Make a High Quality Video.  One of the reasons we always know something is an infomercial is that the video quality is typically low.  So, when you make an online video, make it high quality to differentiate your business from the spammy online video world.

In the end, you want your business to be taken seriously.  Following those three tips will help you make a strong business video not to be laughed at.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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