Today’s post is a bit spicier than the others. We are diving into the Chick-Fil-A controversy (Say What!), you know, how their image is being scrutinized for the recent comments on their public “Christian” company philosophy, which opposes same-sex marriage. Although, these statements are considered first amendment rights, pro-gay marriage protesters have organized viral campaigns against the company, opposing their views.
Once this campaign became viral, media latched onto it like wildfire. The campaign I’m referring to is the kiss In, a nationwide demonstration from supporters and “gay” couples posting pictures from Chick-Fil-A territory and virally expressing their love and opposition of the company’s philosophy.
Why am I discussing this on the company blog, you ask? Well, I wanted to highlight how even though this wasn’t necessarily a viral video campaign, video has taken a strong presence as a discussion forum for interested parties. Public video sites such as YouTube or Vimeo are relaying news and events, while thousands of people participate in opinionated discussions, sharing emotions, beliefs and best of all engaging.
What does this mean for web video creation? Just type in Chick-Fil-A into YouTube and you’ll see what we mean. There are a ton of people who make online videos posting about this heated debate. And even more comments. So remember, sometimes it’s not the video itself that you only need to consider, but the discussion that may follow.