Category Archive for: Uncategorized

How to Measure Your Video’s Success: The Latest Video Metrics

We’ve told you before some important video metrics that are necessary to judge how well your video performed, but now, we’d like to give you an update on a few more measuring tools that are important to watch.  Tools mentioned in our previous blog are still important, so be sure to look out for: Responsive…

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Google+ Hangouts On Air: How to engage an Audience with live Video Broadcast

Google’s latest online enhancement, the Google+ Hangout On Air has been acclaimed as the biggest online sensation in real-time group communication…watch out, Skype! None of us can refuse the power of communication, especially now that Google+ Hangouts has now unleashed the possibility for businesses to broadcast to viewers from around the world in real-time. As all…

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The Psychology of Color: How to Use Color in Video Animation

When creating explainer videos, companies usually have a good idea about their logo and background.  But, what about everything else?  What colors should you make the buildings in the background? What about the computers? What about the clothes people are wearing?  Though these might seem like simple questions, color has the ability to affect viewer’s…

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5 Video Branding Tips for Explainer Videos

Did you know your company’s marketing campaign needs to include a voice.  And not just any voice, but a strong voice that will represent your company’s brand. This is a powerful tool can generate a brand for your company. To push this even further, include online video in your marketing campaign that will put images…

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How to Optimize Your Video Content in Google Searches

There are always questions and concerns surrounding how to get web videos noticed. You already know that having video on your website is terrific for SEO, but what qualities are necessary to actually make a successful video? The whole reason you’re making this video is that people watch it, so how can you come up…

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When to Use Google Glass and When to Leave it at Home

Google Glass has been out for a couple of months now, so we are all beginning to see people with those weird-looking glasses.  I find myself giving those people a double-take, kind of…they have something on their glasses, no wait, is it, yes it’s Google Glass.  I’ve seen tourists wearing them while seeing sites in…

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Two is Better than One: Sometimes One Explainer Video isn’t Enough

So you made your company video, but you still have more to say…we don’t blame you – we have a ton to say.  Your choices basically come down to: Making a longer video or making another video.  Now, making a long three minute video is fine, but don’t expect your viewers to watch the whole…

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Interest-Based Social Network Searching with Mobli

We all know that social media opens doors for both personal uses and businesses. However, we all know the limitations as well — sometimes it’s hard to find others unless you see a post or are referred to someone else. The solution? Our new client, Mobli. This unique mobile application is designed to go past…

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Creating Animated Video Backgrounds That Stand Out

How to select the perfect background for whiteboard animation videos! Explainer videos typically have set styles that not many companies stray away from.  We like to think of ourselves as experts in many of those styles, however we aren’t afraid to jump out of the style box, so to speak.  We pride ourselves on not…

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On a Budget? 6 Foolproof Ways to Market Your Brand with a Product Video

Want to sit back in your chair and watch your products fly off the shelves? You do? Well, what are you waiting for? Put them to work, and have them be the star in their very own product video! What is a product video? The answer is simple: it’s a brief small business web video…

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