Category Archive for: Uncategorized

12 Things People Shouldn’t Forget When Making An Explainer Video: The Ultimate Listicle (With Statistics)

First of all we need to start explaining what is an Explainer Video and why do you need one, and the next we will make a list of things people overcomplicate or generally forget about why the Explainer Video is just perfect for any business.   WHAT DO EXPLAINER VIDEOS DO? The definition is in…

Read More →

Why Do You Need An Explainer Video: The Obvious Question That Needs An Answer

Did you know that 93% of marketing professionals are using online video for marketing and communications? And visitors who view product videos are 85% more likely to buy than visitors who do not?   Those statistics should be enough of a reason to convince yourself about the need of an Explainer video, but don’t worry,…

Read More →

How Can You Optimize Your YouTube Marketing After Creating Your Animated Explainer Videos

You have your Animated explainer video ready and in hands, what do you do next?   Post it to your company’s existing social media channel(s)? Post it to your company’s website? Share it in your company’s newsletter? Depending on the content of the Animation, you can also use as part of your company’s showreel.  …

Read More →

How The Healthcare Industry Utilises Animated Videos

Did you know: that the Kaiser Family Foundation, made a survey to see how the people understood how the health coverage works? This study was made in the USA in 2014. KFF were astounded by the results and found out that more than four in ten uninsured don’t know basic health insurance terms, fewer understand…

Read More →

Computer Animation A Brief History – Part II

We pick the story up in the mid 1990s where Computer Animation was still in its infancy. There was one film that caught the eye of the world with quality storytelling and amazing Animation and that was Toy Story (1995).   Did you know: Toy Story was Pixar’s first major motion picture and it was…

Read More →

Computer Animation: A Brief History – Part I

In recent times we have seen Computer Generated Imagery (CGI) production mode flood the cinemas. Changes in technological advancements in filmmaking have appeared since before the invention of the first portable motion picture camera invented by Louis Lumière in 1895. Since then, filmmaking has been sophisticated/progressed to cradle/further advances in lighting, music, sound, special effects…

Read More →

30 Questions You Should Ask Before Making An Animated Explainer Video

“The impetus for the take-up and employment of ‘new’ technologies by the film industry has been five-fold: to provide tools for the creation of new and different images (special effects); to improve work efficiencies in production (for example computer-controlled cinematography) and port-production (editing and special effects); to produce other types of entertainment product (video games,…

Read More →

What To Look For When Hiring An Animation Agency

When it comes to outsourcing any type of work for your company a certain set of skills is automatically required to fill these boxes. But when hiring for Animation, we are dealing with a whole different set of talent, preparation and timeline. For that reason we have created questions you should ask yourself to help…

Read More →

So You Think You Can Do This In-House?

When it comes to representing your motto or brand there is such a thing as bad publicity. Recruiters say it takes them a mere 6 seconds to scan a CV to decide if they want to read it or not, if that person will make it to a possible interview or directly into the NO…

Read More →

10 Misconceptions About Animated Explainers – Busted!

A lot of people think video for marketing and sales isn’t essential, but they couldn’t be more wrong! We combined the best and most common misconceptions we’ve heard and busted them here for you: 1. This is too expensive. One client gave us the best rebuttal for this one; “Powerpoints were too boring and time…

Read More →

Back to Top