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Explaining Concepts with Simple Animation

Today we are going to talk about video in a different way. Typically our blogs offer our viewers tips and advice on all the tools necessary to create a stellar video. Not today! Have you ever wondered  why animated explainer videos use basic cartoon characters? Let’s show you why simple animation is a vital part…

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How to Incorporate your Logo into your Explainer Video

When you create your company video, you want to be promotional.  But, at the same time, you want people to actually watch it and not feel like they’re being spammed.  So how can you promote yourself without overly promoting?  Tricky stuff!  One thing you can do is play with your logo in your video.  Now,…

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What Style of Web Video does your Business Need?

As simple as explainer videos are, you still have the difficult decision of deciding which animated style will work best for your video’s message. Explainer videos offer a range of styles that are able to help define the core components of your overall message; but, how do you know which style will be most effective…

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How to Build Brand Personality in Your Video

When making your company video, you have a lot to tell viewers in a short amount of time.  Besides giving your viewers the hard facts, you need to entertain your audience and brand your business. So how exactly do you create the mood or personality in your online video? Here, let us show you… Tip…

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How to Make a One Minute Video Script

It’s finally time to whip up your informational explainer video for your business. You have a lot of ground to cover and only one minute to do this – how are you going to cram it all in? Editing! Here are a few tips to help you efficiently trim down your script into an effective…

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Why the Financial Industry needs Motion Graphic Videos

You’re probably here because we are talking about the New York Stock Exchange Euronext (NYSE) and just love everything financial…right? Or you’re just curious on why they needed a motion graphics video? Well my friends, creating a video for the NYSE wasn’t easy, but we were up for the challenge. If you’re familiar with our…

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10 Tips for Choosing the Right Voice for Your Videos

When you’re making a company video, deciding the right voice is not an easy task.  You don’t want it to sound off, and you want it to appeal to the viewer. Determining a voice for any video isn’t an easy task, so we compiled a list of 10 helpful tips to guide you. Focus in…

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The Importance of Sound Effects in your Promotional Video

Watch a video, any video.  Now, close your eyes and watch the same video.  It is a completely different experience when all you hear are the sounds.  Even if they aren’t the first thing you notice, sound effects can make or break your promotional video.  Why? Because they draw in viewer attention and play with…

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Why Your Business Needs a Video Content Strategy at all Stages

Does your business need to have a video strategy? The answer is yes! Video is the most engaging form of online content, but it can be an expensive and time-consuming endeavor to create an online video for any business – whether you are a startup or established company. So how do you know when is…

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Making a Business Video? Don’t forget a Call to Action!

When making a company video, the call to action is probably the most vital part.  It’s the ‘what to do next’ part of the video, inciting your viewer to act, and without it, you can lose the point of your video.  There are different types of call to actions to add into business videos, each…

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