So you are looking to create an online video for your product or service. Did you think of what color background you should use yet? What color shirt should the presenter wear? Should there be any color at all? One of the first decisions you must make is how to utilize color in your video.…
Have you ever wondered what is the most important component in producing an effective video? We did too. That’s why we asked video experts and influencers to help us figure it out in just one word. We asked, “In one phrase, what do you think matters most for online video? ie: title, script or where…
Are you a global company or a company looking to spread its wings internationally? Then you’re probably wondering how to promote yourself abroad. One way is through video. Maybe you already have an explainer video in English and you need to translate it or maybe you want to jump on the process of making a…
Ahhh humor, it can either be your friend or your enemy, especially when it comes to your company’s homepage video. One of the most challenging aspects of my career as a video producer is gauging the amount humor in videos with my clients. Incorporating some laughter into your video is a great strategy for making…
One of the worst things a company can do is make a company video that looks like an infomercial. What’s even worse is if that company paid for a video service to make that spammy video. To know what I’m talking about, watch these top 10 worst infomercials. As funny as those are, do you…
Today we want to show you how easy and effective it can be to use simple imagery in your video. To do this, we’re going to introduce you to our newest client ClaimShuttle. ClaimShuttle is an online service that makes it easy and cheap to submit and track health care claims. Rather than trying to…
Deciding how to produce an online video today can be a daunting task with the limitless opportunities and companies the Internet offers the consumer. We know the budget constraints some individuals and companies have, which is why crowdsourcing can be a good option. Crowdsourcing your video is a great way to create a quality web…
As the demand for animated explainer videos continues to rise, you’re probably starting to pay more attention towards creating the next trending video. You know that you need to focus on a solid script and distinguishable animations, but are you are leaving out one key visual element? That’s right – the background. The design of…
When creating your explainer video, there are numerous factors to take into consideration. One main factor that many forget is the setting of your video. What setting would best allow your viewers to understand the purpose of the video? For many company videos, the office setting best displays their product, as it is a product…
Facebook video ads are set to give brands with the available budget a new way to market on the social network. Unfortunately brands will have to wait awhile longer, as Facebook just pushed back its intended October unveiling of the new feature and has not yet provided a new launch timeframe. Regardless of the official…
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