When you make a company video, you of course want to brag about your services. But, the last thing you want to do is sound too proud or smug. You want viewers to walk away thinking how great your company is not how conceited you are. Where is the line between bragging and promoting in…
When you’re making your company video, including statistics or figures can drive the point home about why your customer needs your service. However, you can’t just throw in facts wherever you want, you must place them strategically. Many business videos just awkwardly state facts, which diminishes their point. If you want to make an online…
By now you have definitely heard that you must include video on your website in order to encourage higher search engine ranking. So, you finally post some videos onto your homepage, but still haven’t seen much of a difference. Well, that’s because you haven’t optimized your video. By optimizing your videos, your site is 50…
As you know, explanatory videos are a useful tool to simply explain complicated subjects, especially for technical businesses such as software companies and cloud-based applications. As an online video production company, we have noticed a demand from complicated cloud-based software businesses that need our videos to simplify their products. Through our experiences, we have learned…
When trying to sell your product or service to potential clients there is a tendency to go on and on, dishing out details upon details, because it’s your baby and you firmly believe it is the best thing ever! Don’t lie because we both know it’s true. It’s easy to talk endlessly about something you…
Alright ladies and gents, grab a pencil and paper or keyboard, because it’s time to take notes while we learn how to properly script out your message. This is actually your first step in the video production process, so take a look at our tips on how to do this right! Just write and don’t…
We always stress not making your company video more than 90 seconds. The viewer may disengage, and your message won’t get across. But sometimes, a longer video is OK. Are we confusing you? Probably. We wrote a blog post last year on this very topic, but now we’re going to show you a clear cut…
Video is a highly valuable marketing tool, especially for an e-commerce business. Using video for your business, you have the ability to drive greater engagement with customers, as well as generate more purchasing activity. But there are many other things you can do with web video to increase its potential ROI – here are our…
So you are looking into producing a video for your product or service but have no clue what your budget should be. Don’t worry because you are not alone. Budgeting is difficult stuff for everyone. In a perfect situation you would have an unlimited amount to spend on an explainer video for your company, but…
Almost everything you watch nowadays has some sort of mobile device present throughout the video. Typically it is a Smartphone or tablet, but why? Why do companies pick the device they do and what’s their purpose in the video. Let’s start by tackling the first question, shall we? Throughout the general lifespan of the mobile…
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