No matter if you are a manufacturer of luxury cars, selling designer handbags or launching the next generation of computer software, animated explainer videos can be one of your most powerful communication tools to grow your business from the inside out.
With video becoming the ‘IT’ way to relay information, more and more companies, such as Home Depot, Lexis Nexis and Hudson Bay Company ( Lord & Taylor, Saks Fifth Avenue), have already recognized the benefits of using an animated explainer video to improve their businesses.
Not sure how an animated video could work for your business? Here are some of the top types of videos that are typically produced for internal communication purposes:
Staff & Employee Training
Companies are making explanatory videos for their internal systems or procedures for new employees to watch and then ask in-person questions after. It saves time and resources; you don’t need someone to sacrifice their regular duties in order to conduct an in-person training session. Instead that person can simply answer follow up questions in half an hour, after the new employee understands the basic concepts.
New Product Explanations
A lot of big companies are now using video to explain their existing or new products to employees. Especially at larger firms, the time and resources to train each individual employee is non-existent. If a big firm launches a new product, they want everyone on board, so they make a video to explain it. This way, everyone has a general overview of what’s going on — even if their particular position doesn’t pertain to the new product.
We did this with LexisNexis, creating five videos for their internal purposes. The result?
“Our internal videos have been warmly received as a new and innovative way of engaging and communicating with internal team members,” ~ Julian Morgan, Head of Drafting Applications at LexisNexis.
Check out some of the videos we created as a part of their 5-part series:
Internal Marketing
Large companies need a way to market internally as well. Without proper internal marketing, a company can become scattered and lose cohesiveness. Video is one way managers can show the company’s vision, strategy and any logistic needs. Video provides a way to reach a multitude of people to disseminate important information.
Companies can now quickly and easily teach all of their employees about core values, beliefs, and concepts that would take days of training. Videos can foster discussion and dialog in a company, which can drive home a company’s internal messaging.
Even if you have private internal communication needs, you can still use video. Video can be password protected, so if only the top executives need to know then you can create a private video to communicate.
So before you write that memo, maybe it’s worth considering video as a viable long-term solution for your internal communications.
