3rd February 2016

How to Master Video Marketing on LinkedIn

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After creating a marketing video, most brands distribute their videos through YouTube, Facebook, or other paid media options. But what about LinkedIn?

LinkedIn is one of the most important networks for B2B marketers. It boasts over 350 million registered users and sets itself apart with a more professional, business-savvy audience. However, most companies underutilize the platform, which means video content on the platform tends to be underutilized as well.

For marketers who do promote their videos on the channel, LinkedIn can be a goldmine. It offers a great opportunity to stand out in the crowd and promote targeted, B2B video campaigns that reach a professional audience. If your brand has yet to focus on LinkedIn, here are five ways to boost your video marketing efforts with LinkedIn and grab the attention of your prospects.

Add Interactivity to Your Profile

If your LinkedIn profile reads more like a standard resume, it won’t do you much good when trying to attract the attention of media and potential clients. Instead, you can optimize your profile to highlight your brand’s marketing messages with video. LinkedIn provides several ways to include video content in your profile, starting with the ‘Summary’ section. Here you can place an ‘About Us’ or explainer video that complements your text ‘About Us’ or summary.

You can also add video content to the ‘Experience’ section of your LinkedIn page. Videos are displayed under your recommendations, so this is the ideal spot to place customer testimonial videos.

video marketing linkedin

You can even create exclusive customer testimonial videos for LinkedIn — or offer your own video recommendations to your partners and colleagues that they can post under their LinkedIn ‘Experience’ section. This is a great way to get others to spread the word about your company through engaging video content.

Video Updates

One of the simplest ways to boost engagement on LinkedIn with video is by posting video updates. You can share your latest marketing videos and even tag other companies. If you wish to upload your videos to YouTube first and then paste the link in your update post, LinkedIn will use YouTube’s metadata (titles, descriptions, and thumbnail previews) which is also beneficial for SEO.

video marketing linkedin

Sharing your marketing videos on LinkedIn keeps your profile fresh and helps your prospectives stay up-to-date with your company news.

Use Video in LinkedIn Groups

There are thousands of groups on LinkedIn and there’s a good chance a few dozen of these groups are specific to your industry. Take advantage of these popular professional hangouts and start a discussion by posting your video content here. All you have to do is paste your video links in the body of a new discussion field. You can also include relevant videos within a reply to someone else’s discussion.

video marketing linkedin

Actively participating in LinkedIn groups can help establish your brand as an industry leader and video can humanize your efforts. These groups and discussions are also great for staying on top of industry trends, competitors’ news, and discovering new ideas for your digital marketing campaigns.

So if you have great video content to share, why not try posting it on LinkedIn? It’s easy to do, and not many businesses are doing it yet so your video posts are guaranteed to stand out in the sea of link/text only posts.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

Response (1)

  1. sean randles
    7th May 2016 at 9:59 am · Reply

    you can also use Linked In Advertising where you can deploy your video thumbnails at the profiles of your target demographic and also include it as a sponsored ad which will appear direct in the Linked In news feed and as long as it is relevant to the interests of your target audience is more likely to be viewed.

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