Trying to make the perfect production team or want to make sure you’re hiring the perfect video production team? It can be pretty confusing all the positions and roles, especially since some rock star people cover more than one role. In the world of digital videos, the roles are different than that of a traditional…
When creating a business video for a product or service, a very successful equation when writing the script is: 1. State the Problem 2. Tell the Solution 3. Tell why your Product/Company is Better 4. Call to Action Many explanatory videos follow this model in order to get across the message in an efficient and…
When we produce explainer videos, we are faced with a number of challenges and decisions in order to create an effective and engaging video. One of the challenges that we face is creating videos on subject matter that can be a bit sensitive for some, such as home or bank loans. That’s where our latest…
When you finally decide on the logo for your company, in most cases, your decision will represent, whether abstract or literal, a glimpse of what your company stands for. This can just be a font for your company name or even a brand symbol. Another way to reiterate what your company’s brand means or stands…
Have you ever wondered what is the most important component in producing an effective video? We did too. That’s why we asked video experts and influencers to help us figure it out in just one word. We asked, “In one phrase, what do you think matters most for online video? ie: title, script or where…
Are you a global company or a company looking to spread its wings internationally? Then you’re probably wondering how to promote yourself abroad. One way is through video. Maybe you already have an explainer video in English and you need to translate it or maybe you want to jump on the process of making a…
Deciding how to produce an online video today can be a daunting task with the limitless opportunities and companies the Internet offers the consumer. We know the budget constraints some individuals and companies have, which is why crowdsourcing can be a good option. Crowdsourcing your video is a great way to create a quality web…
Alright ladies and gents, grab a pencil and paper or keyboard, because it’s time to take notes while we learn how to properly script out your message. This is actually your first step in the video production process, so take a look at our tips on how to do this right! Just write and don’t…
When creating explainer videos, companies usually have a good idea about their logo and background. But, what about everything else? What colors should you make the buildings in the background? What about the computers? What about the clothes people are wearing? Though these might seem like simple questions, color has the ability to affect viewer’s…
So you made your company video, but you still have more to say…we don’t blame you – we have a ton to say. Your choices basically come down to: Making a longer video or making another video. Now, making a long three minute video is fine, but don’t expect your viewers to watch the whole…
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