Your company worked tirelessly on its latest video campaign. Now you need to know whether it’s working or not. We know you have good taste, but is it the right taste for your target audience? Within the online marketplace, it can be tough to pinpoint the precise audience with whom your message will resonate.…
For some online companies, showing off online services isn’t as easy or as visually pleasing as it may be for mobile apps or new products. As you have seen in whiteboard animation and other web video styles, companies with difficult products/services are now finding clever ways to visually demonstrate how their product/service works. Today, we…
Most likely your logo has colors, and your company’s palate is made up of more than just black and white, so, in that case, is it OK to have a black and white explainer video? Yes! Color can have a strong effect on your business video, but so can the lack of color. Taking away…
Explainer videos come in different shapes, themes, and sizes. Video production companies strive to be the best by creating new animations and drafting clever scripts. However, as any other video ever made, the trick to a really good company video is the ability to set your video apart from the rest. Not sure how to…
You finally produced your video, posted it onto your video hosting site, and promoted it on social media. That’s great! Then you notice that your video’s engagement started out strong but has started a drop off in viewer engagement and interactions. Sometimes we must re-evaluate our efforts in order to continually promote our videos. Which…
Are you a global company or a company looking to spread its wings internationally? Then you’re probably wondering how to promote yourself abroad. One way is through video. Maybe you already have an explainer video in English and you need to translate it or maybe you want to jump on the process of making a…
Deciding how to produce an online video today can be a daunting task with the limitless opportunities and companies the Internet offers the consumer. We know the budget constraints some individuals and companies have, which is why crowdsourcing can be a good option. Crowdsourcing your video is a great way to create a quality web…
Facebook video ads are set to give brands with the available budget a new way to market on the social network. Unfortunately brands will have to wait awhile longer, as Facebook just pushed back its intended October unveiling of the new feature and has not yet provided a new launch timeframe. Regardless of the official…
When you create your company video, you want to be promotional. But, at the same time, you want people to actually watch it and not feel like they’re being spammed. So how can you promote yourself without overly promoting? Tricky stuff! One thing you can do is play with your logo in your video. Now,…
When making your company video, you have a lot to tell viewers in a short amount of time. Besides giving your viewers the hard facts, you need to entertain your audience and brand your business. So how exactly do you create the mood or personality in your online video? Here, let us show you… Tip…
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