Posts Tagged:explainer videos

Sales funnel

How to Create Explainer Videos Aligned with the Sales Funnel

No matter if your company is B2B or B2C, you probably have some sort of sales funnel set up to push a prospect down to becoming a client. Depending on your company, your sales funnel could be more or less complicated, but the basic idea is the same: Take an unknown person who could use…

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expert roundup

9 Marketing Experts Reveal the Most Common Explainer Video Mistakes

Explainer videos are a crucial part of any company’s online marketing strategy, but many errors can be made. Making a successful explainer video is a multi-step process that needs careful attention during every phase. We asked seven video and marketing experts what they thought was the most common occurring mistake companies tend to make in…

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Basecamp

Basecamp Interview: Utilizing Visual Content to Your Company’s Advantage

It’s no secret that online content has gone the way of visuals, and if you want to keep up with your competitors you need to integrate dynamic imagery, storylines, and even animation into your marketing strategy. But in which type of visual content should you invest? It isn’t a one size fits all type of…

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Traditional Advertising

Explainer Videos: A Break from Traditional Advertising

Between the Internet, traditional advertising, TV and mobile devices, the average person is bombarded by the equivalent of 174 newspapers of data a day. Whether it’s on the tram or subway, on a billboard, on our cup of morning coffee or from glancing at our own mobile phones, it’s nearly impossible to escape the ever-constant…

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