World Bank South Asia

Motion Graphic Animation

The World Bank functions with two goals: End extreme poverty and promote shared prosperity. They aim to do this by raising awareness and help promote income growth in communities that need it most.

The Challenge

Raise awareness of a cause, without overwhelming people with data.
To educate the audience on the difference between positive Urbanization and negative Hidden Urbanization that affects millions (and growing) people in South East Asian slums.

Revolution Production’s Role

Bold graphics, colors, and text were used to illustrate the problems caused by Hidden Urbanization.
The video provokes empathy for those who suffer from the negative impact that this has on infrastructure, housing, the environment, and more.

Sungard eFinance Plus Site 5

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