Hudson’s Bay Company
Whiteboard Animation
Hudson’s Bay Company owns and operates retail stores across the US and Canada, including Hudson’s Bay, Lord & Taylor and Saks Fifth Avenue.
The Challenge
- To produce a video for Hudson’s Bay Company that would put retailers’ attention to how their supply chain process functions from start to finish.
- To translate their process in an understandable way to guide the viewers along the numerous details involved.
Revolution Production’s Role
- Revolution Productions produced an informational whiteboard animation video that guided the retailer character along their detailed supply chain process, defining terms and using graphics such as maps to make it easier to understand.
- Revolution Productions scripted the video as a step by step process using graphics and definitions of terms to amplify the process’s structure.