Business videos are necessary for all types of products and companies. Some of these videos are for simple B2C products, which means the target is the general public. Where some companies get nervous is creating a video for a B2B product – the fear being the product is too complicated to boil down to a 1-2 minute video.
That’s where we come in. We’ve created hundreds of videos for B2B products, so we really understand how to take a complicated product and display it in a simple way for the target audience to understand. To help explain this, we’re going to talk about how to make a video for an analytics platform. To do this, we’re going to use our video for Funnelsource, a modern forecasting and pipeline analytics software.
Step 1: Boil Down what your Product Does. Who will your product help? Break down your product or service into 1-2 sentences, making sure they are clear and comprehensive.
Step 2: Make an analogy. Using too much tech-talk can be complicated. Instead make an analogy that a broader audience will understand. For Funnelsource, we used plants on a farm.
For the crops to grow, they must be watered. For leads to become customer, the sales team must follow up with them.
Step 3: Explain how your product can succeed in the analogy. Funnelsource gets the plants watered and gets the sales team what they need. It’s really easy to conceptualize what the company does because of the visual analogy.
Step 4: Now go into technical details. Now that we’re all on the same page, it’s a good time to go into more technical details of your product or service. We’ve all connected with the product, so it’s OK to use industry lingo.
Check out the full video here:
It’s as easy as that (pretty much). If you have any questions on making a video for your analytics or forecasting platform, send us a note firstname.lastname@example.org.