It’s finally time to whip up your informational explainer video for your business. You have a lot of ground to cover and only one minute to do this – how are you going to cram it all in? Editing! Here are a few tips to help you efficiently trim down your script into an effective one-minute explainer video.
Besides just detailing the product, you need to to create an interesting angle that will make your product relatable to your customers. To do this, you need to decide the purpose of your video. What are you trying to do – sell your product/service or introduce your new company? Whatever it is that you want to do in your company video, you need to decide before creating your script. If you have multiple purposes for your video, then maybe you should look into creating a video series to keep your information cohesive and organized.
Your message may be complicated and let alone not easy to explain in one minute, but you can do it! The best way to edit out the extra details is by creating a script outline. Make a list, in order the most important details down to the least important, of what you want to include in the video. This will help you create the order of information and will help you determine what needs to be included in your video and what doesn’t. This outline will be the backbone for your script. It gives you a clear idea of the order of your content and the amount of information you are trying to use.
Now that your video has a purpose and an outline, it is time to break down the information into a one minute script. Therefore, it’s time to actually write your script. What sets your outline and script apart, you ask? Well with the assistance of your outline, the script should be a story of the information that is digestible for your viewers to understand. Once you think you have created the perfect script, then it is time to say it out loud and time time it, so you can ensure that you are within your desired timeframe.
Are you sure that you are getting the right point across?
To make sure that you are giving the right message, you should test your video’s message by practicing your speech with your friends or even friends of your friends. Make your edits and try again based off this feedback.
That’s it. As you can see, it is about selectively choosing the most important information and then transforming it into a story! Stay tuned for more online video advice from the greatest video production company ever, us!