So you finally realized your company needs a professional to explain your website videos.
You’ve held out long enough, old friend, but we knew you’d crack. At last you admitted that if you don’t have an online video, a competitor will…and guess who will win the next client? You will! Because you’re working with us!
So what can an online video really do? Well, online videos allow you to present a clear, concise message that will tell the story of your product or service in an appealing, engaging, and user-friendly format. Talk about using positive words, right? So, why do people like them? Because information-overloaded consumers are more likely to watch an online video than read a lot of text. An online video capitalizes on this by putting your product idea into video form. What it comes down to is that people like to watch stories and respond well to clear, entertaining messages and calls to action. Sneaky, huh? You’re advertising and having fun!
Now, obviously, the level of complexity of your product or service changes the length of your online video and the pricing structure. Of course, if you have something extremely complicated, then we want to take our time explaining it, so that the viewer really gets it. If your product is straightforward, then hey why waste any time? Let’s get that bad boy done in a minute! Many explanatory videos are short and concise, not lasting longer than two minutes; however, web series can last up to 20 minutes, because they include more information and a longer story. We’re not going to ask you to do a one minute web series, because that is literally no information; we’ll let you go on and on (but not too long…don’t bore us).
0 to 5 minutesTypical explanatory videos last 60-90 seconds, but some may be extended past this recommended time, if they really deserve it.
0 to 10 minutesOnline videos showcasing different or intricate products or services may last up to 10 minutes in order to fully convey the message. But don’t push it.
0 to 20 minutesEducational pieces or multifaceted products can last up to 20 minutes, but the recommended length is less. Please less.