Category Archive for: Online Video Marketing

How ProductionHUB Built its Massive Community for Video Professionals

ProductionHUB has rapidly grown to become the world’s largest and most active production community search site. We spoke with Katrina de Leon, the Director of Marketing at ProductionHUB, about how they use original video content to engage this large community and what the future of video production looks like. Read our full Q&A session with Katrina below.…

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Neil-Patel

Neil Patel Explains Why Storytelling is Key to Video

Neil Patel is famous for his pieces on growing businesses through an increase in web traffic and engagement. He has been featured in numerous media publications explaining how an everyday marketer can make their brand stand out from the rest. We spoke to Neil about how video played a role in his marketing efforts, and…

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Instagram

Why Your Brand Needs an Instagram Video Marketing Strategy

Instagram recently rolled out an update that allows you to record and post 60-second videos, a dramatic increase from its previous 15-second video capabilities. Furthermore, the social network is adding unique video features, such as slow-motion capabilities and video view counts, to the platform. Instagram has shown impressive growth over the last five years, but…

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landing page

5 Landing Page Video Best Practices

Including a video on your landing page is extremely beneficial for your website. Not only does video increase the length of time a user spends on your website, but it can also increase conversions by 80%.  When placing the video on your landing page, it’s important to test what works and what doesn’t. Companies test…

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Social_Media

Learning to Manage Social Video with Andrew McCauley

Marketers should by now be well-versed in the use of video for social media. Social video boosts your brand’s appeal to consumers, by building your brand as a leader in your marketplace. Implementing social video well conveys authority, know-how, and reliability – all things clients look for when choosing a company for any B2B service.…

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B2B video

4 Dynamic B2B Video Marketing Campaigns We Can All Learn From

In general, when speaking to a B2B audience, it’s believed that your company’s voice needs to have a more serious tone to convey authority. You’re talking to other companies, future business partners, collaborators, etc. in the B2B space and understandably, you want your videos to radiate professionalism and a thorough understanding of the market. Many…

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Sales

5 Creative B2B Marketing Video Tactics You Can Use To Drive Sales

According to a recent Regalia survey of over 350 senior B2B marketing executives and business leaders, corporate videos and product demos are the most popular type of video used by B2B marketers. Video marketing is a powerful way to reach your target audience. However, many B2B marketers often feel overwhelmed by the time-consuming task of…

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Facebook video

14 Experts Weigh-in On Facebook Video

Video has become an integral part of the Facebook experience. According to ReelSEO, Facebook users are now watching a total of 100 million hours of Facebook video daily. With these numbers, it’s no surprise that Facebook’s native video has become a principal tool for marketers in the B2B and B2C marketing game. With all the…

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camera

How Video Storytelling is Changing & What it Means For Your Brand

Storytelling has always been an important part of an explainer video. Brands have mastered creating a story surrounding a product or offering and making sure that story is understandable throughout a video. The art of storytelling for company videos, however, is changing and consumers are beginning to expect something a bit different from brands. A…

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Animation

Why Explaining Complex Concepts with Animation Works

Marketers already know that video is a captivating, engaging tool for businesses. Companies using video enjoy 41% more web traffic than non-users and video on a landing page can increase conversions by 80%, if not more. But video is such a broad over-arching medium that spans many different formats, which can make it difficult for…

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