The Importance of Script Writing

16 September, 2014

The reason one writes isn’t the fact he wants to say something. He writes because he has something to say. ~Francis Scott Key Fitzgerald So, what do you have to say? What is so important that you need a video and an audience to pay attention to you? What do you want your audience to […]

Clever Tips on How to Maximize your Online Video Views

15 April, 2014

You’ve created an online video for your company.  Congratulations! Now what?  You need to promote it. There are great ways to feature your videos besides just posting on on Facebook or Twitter. If you want your videos to receive high number of views, then you must find creative ways to get your video exposed. Here […]

Tell the Customer Story Instead of the Brand Story

Animated videos are great vehicles for communicating a message to your current or potential clients. Many companies have taken advantage of this medium through “explainer videos” that either describe how their product or service work or even to tell a story about their brand.  Another way to convey your message through whiteboard animation is to […]

The Right Way to Share Videos on Google+

10 April, 2014

As a video sharing platform, Google+ has many advantages over its competitors. For one thing, Google makes sharing videos on Google+ just about as easy as it could be with YouTube linking directly to your Google+ profile. Every time you post a video on YouTube, it will show up in the “YouTube” tab of your […]

How the Education Industry Uses Online Videos

07 April, 2014

Education as an industry is not always known for advertising and corporate-style promotion, but the academic space is evolving just like other professional spaces.  Technology is being incorporated into the classroom and the expectations placed on teachers are rising.  With the demanding job they have to do and the rise of technological solutions for educators, […]

Why Add Humor to your Landing Page Videos

03 April, 2014

Creating a great video to represent your brand can be a challenge.  It’s important to create a balance between communicating your company’s value all while maintaining the viewers’ interests.  In the absence of humor or an entertainment value, a company’s description can seem dull and fail to achieve the objective of hooking its viewers.  On […]

How do your Product Videos Increase ROI?

30 March, 2014

At this point, the value of incorporating online video into your digital marketing strategy has been all but universally accepted.  However, ambiguity remains surrounding the ROI, tangible or perceived, that one can or should expect from this medium.  The average online video costs between $5,000 and $10,000 USD to produce, so marketers are under the […]

Optimizing Video Email Marketing for Mobile Users

27 March, 2014

By now, you’ve heard over and over how important video has become and the importance of including it in your marketing toolkit. You’ve probably developed some great promotional, and maybe even some non-promotional, videos to engage your audience.  One thing you may not have thought of or that could remain on your “to-do” list is […]

The Benefits of a Demo Video

25 March, 2014

There are a number of different ways to communicate your value proposition to current or potential customers through video.  Explainer videos are a terrific method for conveying how your product or service works, and it can be beneficial and in many cases, they use animation to break down the concept behind their offering. However, they […]

Clever Ways to Promote your Business in Promotional Videos

18 March, 2014

Producing an informational video takes more creativity than one may think, especially when creating a video with a professional angle.  Larger businesses tend to have difficulty when finding a way to narrow down their offerings into an one minute, engaging video.  Not only must they simplify complicated terms but also find a way to make […]