The Impact of Mobile Devices for Online Videos

18 November, 2014

If you have already integrated online video into your marketing strategy, you are already on the right track.  But, with more and more viewers watching online videos via their smartphones and tablets, it is essential to make sure your video is mobile-friendly. Whether your online video is being used as a promotional tool or as a way […]

Making an Impact: Animated Videos for a Social Cause

30 October, 2014

Producing a animated videos for a social cause is a bit different than creating a video for a product or service. First and foremost, a video for a social cause is often designed to trigger an emotional response that is typically addressed as an element in Maslow’s Heirarchy of Needs. For example, the recent outbreak […]

7 Reasons Why Whiteboard Animation is so Effective

20 October, 2014

Today businesses all over the world are recognizing the power of online video to help build greater brand awareness and sales. In the promotional video above, eVestment used a whiteboard animation to break down a complicated subject matter into something that was both entertaining and easy to understand. As a result, this video received 2,500 views with an 81% engagement […]

Three Ways to Test & Measure Video Engagement

14 October, 2014

Now that you’ve created your online video, you want to make sure that your storyboard and images are captivating enough to create a good return on your investment. Making sure that your target audience engages with your message is key to the success of your marketing strategy, and we’d like to recommend our top three […]

How Online Videos Lead to Conversions

06 October, 2014

If you are undecided whether or not you need a video marketing campaign to boost visibility and sales for your product or service, you haven’t noticed the strong wave of online content videos that are making all the difference for businesses today According to Invodo, in December of 2013 as much as 188.2 million people […]

The Importance of Script Writing

16 September, 2014

The reason one writes isn’t the fact he wants to say something. He writes because he has something to say. ~Francis Scott Key Fitzgerald So, what do you have to say? What is so important that you need a video and an audience to pay attention to you? What do you want your audience to […]

Clever Tips on How to Maximize your Online Video Views

15 April, 2014

You’ve created an online video for your company.  Congratulations! Now what?  You need to promote it. There are great ways to feature your videos besides just posting on on Facebook or Twitter. If you want your videos to receive high number of views, then you must find creative ways to get your video exposed. Here […]

Tell the Customer Story Instead of the Brand Story

Animated videos are great vehicles for communicating a message to your current or potential clients. Many companies have taken advantage of this medium through “explainer videos” that either describe how their product or service work or even to tell a story about their brand.  Another way to convey your message through whiteboard animation is to […]

The Right Way to Share Videos on Google+

10 April, 2014

As a video sharing platform, Google+ has many advantages over its competitors. For one thing, Google makes sharing videos on Google+ just about as easy as it could be with YouTube linking directly to your Google+ profile. Every time you post a video on YouTube, it will show up in the “YouTube” tab of your […]

How the Education Industry Uses Online Videos

07 April, 2014

Education as an industry is not always known for advertising and corporate-style promotion, but the academic space is evolving just like other professional spaces.  Technology is being incorporated into the classroom and the expectations placed on teachers are rising.  With the demanding job they have to do and the rise of technological solutions for educators, […]