In today’s world, corporate video has evolved from a one-time, one-video market to numerous videos strategically released. Especially for big brands (though more and more for all companies), having only one video does not give you consumers enough information, and especially does not describe your product in depth. Even if you already made your fantastically [...]

Video production teams rejoice! There’s a new collaboration tool in town that enables geographically dispersed teams to share video production tools regardless of their location. No more waiting hours to upload videos or losing valuable time working restrictedly on important projects. Adobe’s launch of Adobe Anywhere aims to allow companies to log, edit, share, and [...]

We just made another really cool corporate video for our client Witmart, a global online crowdsourcing service market. This site is a place for both employers and employees to find and post jobs. This site has many features and many different people can use it. We didn’t want the video to be too chaotic and [...]

In this latest small business web video, we highlight Beachway Therapy Center using an animated case study of their average client. This video is very specifically targeted for people with alcohol or drug abuse, so we had to make a very relatable character – someone who wants to turn their life around. First take a [...]

When starting a video marketing campaign, a creative and specialized strategy will make all the difference in your success. If you’re going to be making explainer videos, then you want them to service their purpose, right? So, there are a few things you should think about before getting that production crew ready. Here are some [...]

Yes, you can Ship Your Pants. That’s the message K-Mart wanted to get across, though their unique wording made us all giggle. You’ve probably seen it or heard of it, but K-Mart made a viral sensation with their ‘ship my pants’ campaign. The ad released last week, has over 16 million views, and that number [...]

The Do’s and Don’ts of Using Emotion When making an explainer video, there’s plenty of different things to consider, and one important aspect is how you use emotion. This may not seem like the most important point, but it does affect how your viewers connect to your video. But, using emotion in the wrong way [...]

Tips because you know video is the future Let me guess, you are the tech savvy, creative type, and an expert when it comes to understanding social media. You are here because you are in a bit of a predicament. You already know that to keep up with today’s fast-paced tech trends, your website needs [...]

How to Carefully Brand without becoming Spam As video people, we see a lot of web videos from other companies — the good and the bad. Sometimes we see a video and think: Wow! Great concept and production. But other times we see a video and think: You are video-spamming me! Creating informative web videos [...]